About Us
Built for the Athlete in You. On the Water. On the Field. Every Day.
The Story
Where It All Started
Strokeside launched in 2013 with a single idea: athletes deserve gear that celebrates who they are, not just what they do.
It started with jewelry. Sport-inspired designs crafted by hand — built to be worn on the water, on the field, and long after the final whistle. Pieces that say something without saying anything at all.
From those first collections, Strokeside grew into apparel, teamwear, and custom gear — and into official partnerships with two of the most respected governing bodies in American sport.
Today, Strokeside is headquartered in Brooklyn, NY, and serves athletes, coaches, fans, and teams across the country.
Three Ways We Show Up for Athletes
What We Do
- Performance Apparel – Lightweight, technical, built for movement. From training to travel, gear that performs and looks good doing it.
- Sport Jewelry – Designed for athletes who wear their sport off the field. Every piece built to last as long as the passion behind it.
- Custom Teamwear – Your team, your identity. Custom gear for rowing programs, lacrosse clubs, and multi-sport teams. No minimums. Ships direct to athletes.
Performance Apparel
Shop our full collection of athleisure and accessories, then make them your own.
Custom Teamwear
Outfit your team with custom gear that proudly unites style and performance.
Official Partner of USRowing + USA Lacrosse
Our Partners
Strokeside is proud to serve as the official merchandise partner for USRowing and USA Lacrosse — bringing athletes, fans, and teams the gear that represents the sports they love at the highest level.
This Is For the Athletes
Whether you're racing at the collegiate level, coaching a club team, or just someone who bleeds your sport — Strokeside is for you.
We make gear that means something. Because the people who wear it mean something.